Rollins, Inc. (NYSE: ROL)

This investigation is for anyone who acquired securities in Rollins, Inc. (NYSE: ROL) prior to July 22, 2026.

The Law Offices of Howard G. Smith believes that the Company and certain of its executives violated federal law. Specifically, the Law Offices of Howard G. Smith believes that the Company misled investors regarding its financial condition. More specifically, the Law Offices of Howard G. Smith believes that the Company misled investors by downplaying the impact of declining website traffic/digital channel funnel leads by stating that the Company could compensate for fewer leads because the leads it was getting were of better quality.

On July 22, 2026, Rollins announced second quarter earnings for fiscal year 2026. Among other things, the Company reported its quarterly operating margin was 18.7%, a decrease of 110 basis points compared to the second quarter of 2025, and its operating cash flow was $173 million for the quarter, a decrease of 1.5% compared to the prior year. In the accompanying earnings call, Rollins CEO, Jerry Gahlhoff, admitted “second quarter results did not meet our expectations,” in part because “the lead environment got progressively worse as we moved through the quarter.” Gahlhoff further admitted “we just had fewer people year-over-year, actively searching the digital channel for pest control needs. That’s the conclusion that we came to that it just seemed fewer.” On this news, the price of the Company’s stock dropped precipitously on unusually heavy trading volume.

The Law Offices of Howard G. Smith seeks to recover damages on behalf of class members. If you acquired securities in Rollins, Inc. (NYSE: ROL) prior to July 22, 2026 you may join the lawsuit by submitting your information online, or you may call the Law Offices of Howard G. Smith and speak to Mr. Smith directly to learn how he can protect your rights.